Being a social media influencer is not as easy as it looks. If it’s not that hard, then all of us will go ahead and do it to earn money. However, if everyone is already doing it, it’s financial value won’t be as much as it is currently. Becoming a successful social media influencer, on the other hand, is another story. It means that you already have a big audience and followers who support every post that you make. You can tell if you’re already successful if you already have thousands of followers and still growing.
Reasons to be a Social Media Influencer
There are so many reasons why people want to become a social media influencer. Mostly because they want to be heard and also get the chance to influence others. Some like to just get a great deal with their purchases or even travel for free. It’s also a good way to start your brand and start your own business. It’s the best way to advertise your products and services and earn something in the process. As long as you keep on doing it, you will have a chance to create a good source of income from being a social media influencer.
How to Become A Successful Social Media Influencer
- Select What Suits You
You need to choose the social media platform that will suit your personality and lifestyle. You can be a Youtuber if you’re comfortable in making videos. Instagram is a good platform if you’re into showing photos. Of course, Facebook, Twitter, and other platforms are also good to start. - Who Will Be Your Audience
The most crucial part of becoming a social media influencer will be your audience. You have to learn about them since they will be the ones that you will need to please. If you want to influence them, get to know them well. - Post A Great Content
Never post boring content. Generic posts will get easily ignored by your target audience. Make it juicy and intriguing so they will want to see more. They will follow your content if they see the value of your posts. - Create a Community
A community is a great way for your audience to follow your lead more. Talk to them and make them heard as well. People can become more responsive if they can easily reach you as well. - Choose Your Niche
As much as you want to cover everything, you can’t be Jack of all trades. You need to choose a niche and stick to it. Most brands will most likely to hire someone with a specific target in mind. This is also the best way to keep your followers and gain new ones.
What is Influencer Marketing and How Much Money You Can Make As An Influencer
With the age and era of growing technology, a lot of people are spending lots amount of time on internet browsing or for entertainment purposes. The Internet’s growth has led to the emergence of social apps that have taken marketing to a whole new direction.
Who is an influencer marketer?
One of the ways one can market a product or service is through influencer marketing on a social app or on various billboards.
Influencer Marketing focuses on using either celebrities or popular people to sell or recommend a product or service to a targeted market. It is mostly believed that it’s easy to influence people who are already influenced by someone else.
In this case, it is perceived that it is easy to convince a potential market to buy a product or service through someone they follow and like hence the name influencer marketing.
Influencer marketing involves people who act like advisors, reviewers of a particular product or service.
Who is eligible to be an influencer marketer?
Influencer marketers range from models, singers, experts in a certain field, etc.
Here are requirements needed to dive in influencer Marketing business:-
• Have a large number of following or subscribersThis is very essential to every influencer marketing persona. Having a large number of followers or subscribers can make you on top of the list of other influencer marketers.
Brands mostly sort influencers who have a large following. It is viewed that having a large following means that one has a larger market.
• Be a brandAs an influencer you need to be a brand by yourself this is by having a niche that builds content you are focusing on. You can have a business email to professionally be contracted with various brands wanting your services.
Some influencer Marketers try out the product or service first before endorsing their audience they do it mostly to protect their brand.
• Be convincing and interactive with their audienceWhenever you are endorsing a product or a service as a person engaging in influencer marketing, just like other marketers, you need to be convincing and interactive with your followers or subscribers.
This enables potential buyers to be more interested in buying the service or product one is endorsing.
How much money can you make as an influencer marketer?
Influencer marketing can be a means to earn a living hence it is a job title in today’s world.
For example, approximately an influencer marketer makes from $0.20-$0.50 per engagement with your followers this can be from your following liking the content, sharing the content, and commenting under the post. However, this all depends on the agreement made between you as an influencer marketer and the brand you are engaging with. It is never a fixed price or rate for there is always room for negotiation.
How To Contact Brands As An Influencer
Influencer marketing is going through one of its best moments today, that’s why big brands have bet on joining this digital strategy to promote their products. More and more companies are joining this practice to the point that it is becoming a genuinely professional strategy.
But does it have to be strict that a brand must contact you?
Not exactly. As an influencer in growth or as an already established one, you can contact those brands that are of interest to you to offer your collaboration. Beware, though! You must pay special attention to your presentation. The first impression you make will be the key to a successful result, and you will only get one chance to do so. That’s why we have prepared some tips for you to contact brands like a professional.
Use the right channels
The first mistake some influencers make is to send a DM to the brands via Instagram. Don’t do it! You take the risk that your message will be lost, among many others, and your proposal will be ignored.
Locate an email that the brand has destined to the Marketing department or if it’s a smaller or emerging brand, contact them directly via WhatsApp. The treatment should be as human and personalized as possible, even if it is online. What you want is to receive all the attention, then show that you deserve it by being diligent in finding ways to make direct contact.
Put thought into the message
As an influencer, you do everything possible to reach your community and that your target audience not only become followers of your brand but loyal consumers of your content. That is precisely what brands want that their product reaches their target audience.
Write a clear and precise message specially addressed to the brand, avoid copying and pasting, remember that you intend to speak directly to whoever addresses the brand and that they notice your genuine interest.
Tell them who you are, what your main networks are, and the channels you use to reach your audience. Also, tell them the profile of the person who is following you. Remember that it’s about selling your image in an honest way to get the brand interested in you.
Have a Social Media Kit available
Providing data is essential to justify the investment the brand will make in the collaboration. If you don’t use any measurement tools, it’s time to start. Use Google Analytics, or if your main channel is Instagram, you can use Creator or Business accounts. These tools will help you get accurate measurements of your audience, the visits you have, where they are located, and even the most favorable times to post. Relevant data that any company will take into account.
The best way to summarize all this is to create a social media kit that serves as a presentation portfolio that you can include in your email.
Prepare it in the most professional way possible, take your time, and include real information from all the networks with which you can provide exposure to the brand.
Be consistent
When you try to reach a brand, you must take into account your type of audience, approach brands whose interest is focused on an audience similar to yours because, in the long term, the intention is not only to get exposure through you. It is also about generating sales for the brand and awakening the interest of the community.
Also, remember to inform yourself about the brand; it’s not just about looking for collaboration. It’s about making a strong and close alliance so that a satisfactory job can be done. If you know the brand, you can expose it in the best possible way and also explain to them why they need you.
Take no for an answer
If the company refuses to accept your request, you can contact them again a few months later to check if there have been any changes in your blog or social networks, or if they have told you that they do not need you at that time. But if they reject you again, cross them off your list and don’t contact them again. There is nothing worse than a pushy, annoying person. You are free to propose, and they are free to reject. Keep trying with other brands that identify with you and learn from your journey.
What You Shouldn’t Do as a Social Media Influencer
It would always feel great to be a social media influencer. Brands would pay you and all you need to do is to post about them. It does not require much effort. You must be careful about what you do though. One small mistake and your reputation could go down the drain. Here are the things you must not do as a social media influencer:
Easily Trust Other Influencers
It is alright to make friends with other social media influencers. However, trusting them is a whole different story. Besides, they are also your competitors and you don’t know them too well. They may be plotting to bring you down and it may be too late before you realize it. If they follow you back after you follow them, better check back after a few days if they unfollowed you. That is a sign that they don’t really want to be friends with you. They may just be using you to get more followers and you can’t really blame them.
Post Negative Stuff
It is never good for your reputation to post negative stuff about anything. If you feel hate towards someone, never post it on social media where your followers can see. Remember, some people don’t really like negativity showing up on their feed. When they see that you preach negativity, they can unfollow you. The last thing you would want is to let them even think about unfollowing you. There are other ways you can release your hate other than posting about it on your social media channels. Besides, time heals all wounds so it will eventually disappear.
Forget to Interact
When someone comments on your posts, it would be great to reply to them as much as possible. Interaction is great for your posts and it increases the amount of comments. Besides, it is going to get the conversation going until more people comment. There are many ways you can show appreciation for your followers. For example, liking one of their posts can go a long way in making them happy. They may even post a story about that and you may even gain even more followers.
Be Inactive
If you do go away from social media for a few days, you must tell your followers why. Maybe do a Facebook or Instagram story about it. If you have something going on with your personal life, your followers will certainly understand why you won’t post for a while. However, disappearing without any reason can cause your followers whether you would want to be active on social media. In fact, it is common for social media influencers to post stories on Facebook and Instagram at least ten times a day. It is not because they have to but because they love doing it.
Now that you know what you must avoid doing as a social media influencer, stick to things that made you pretty popular. It is wearing the right clothes, always wearing a smile, and frequently posting about the things you love.
